Riding the Wave: India's Top 5 Latest Startups You Should Know

Riding the Wave: India's Top 5 Latest Startups You Should Know



The entrepreneurial spirit in India is soaring high, overcoming the challenges posed by the global pandemic. The Indian startup ecosystem has not only weathered the storm but has also witnessed remarkable growth, attracting substantial investments and fostering innovation. In this article, we delve into the top five latest startups that have been making waves in India, disrupting industries, and capturing the attention of investors.


CRED: Transforming Credit Payments into Rewards


In a short span since its inception in 2018, CRED has emerged as a game-changer in the fintech landscape. Founded by Kunal Shah, this Bangalore-based startup has redefined the way individuals pay their credit card bills. CRED introduces a unique model where users are not only encouraged to pay their bills through the app but are also rewarded with "CRED coins."

Innovation and Growth:

The innovative approach of incentivizing users to enhance their financial behaviour has propelled CRED to remarkable success. Valued at around $2.2 billion, CRED boasts over 6 million customers, constituting approximately 22% of all credit card holders. The platform's focus on affluent customers sets it apart, and with plans to introduce features like merchant usability of CRED coins, the startup is poised for further expansion.


Vernacular.ai: Leading the Global Voice Automation Revolution


Vernacular.ai is an AI-first SaaS startup that has positioned itself as a global leader in voice automation. Founded in 2016, the company specialises in providing speech recognition and voice assistants as services to industries such as banking, food and beverage, and hospitality.

Strategic Growth:

With a vision to become the world's leading voice AI platform, Vernacular.ai has experienced significant growth. In 2020, the startup raised $5.1 million in funding and is set to hire 100 professionals in 2021, strengthening its leadership team. The recent appointments of Gangadhar Kodandaram and Ankit Jain further signify the company's commitment to excellence and innovation.


PharmEasy: Revolutionising Online Pharmacy



PharmEasy, founded in 2015 in Mumbai, has become a frontrunner in the online pharmacy sector in India. The platform offers a comprehensive range of products, including over-the-counter medications, diagnostic tests, and medical instruments.

Meteoric Rise and Strategic Mergers:

The COVID-19 pandemic catapulted PharmEasy into an essential service, contributing to its impressive growth. The startup secured a massive $350 million in funding, becoming the first e-pharmacy unicorn in India. PharmEasy's strategic merger with Medlife further strengthened its position in the market, fending off competition from new entrants like Amazon Pharmacy and Flipkart.


Digit Insurance: Simplifying Insurance Products


Digit Insurance, founded in 2016, is on a mission to simplify insurance products for everyone. The Bangalore-based startup aims to change the perception of insurance by offering straightforward and accessible solutions.

Celebrity Endorsement and Financial Success:

Digit Insurance attracted attention in 2020 when Indian celebrity couple Virat Kohli and Anushka Sharma invested $340,000 in the company. Achieving break-even in the same year, Digit Insurance reported a 30% expansion in its business, demonstrating resilience in a challenging market.


Meesho: Empowering Homepreneurs in E-Commerce


Founded in 2015 by IIT-Delhi graduates, Meesho is transforming the e-commerce landscape by empowering homepreneurs. The reseller platform serves as a distribution channel where individuals sell products through social media platforms like WhatsApp, Facebook, and Instagram.

Innovation in Retailing:

Valued at $2.1 billion after raising $300 million, Meesho connects small businesses with customers in a unique online marketplace. The platform manages logistics, orders, and payments, catering to over 13 million entrepreneurs dealing in various product categories. As social commerce gains momentum in India, Meesho is well-positioned to play a pivotal role in the retailing sector.



India's startup ecosystem continues to be a hotbed of innovation, resilience, and growth. The success stories of CRED, Vernacular.ai, PharmEasy, Digit Insurance, and Meesho exemplify the diversity and dynamism of the Indian startup landscape. These startups not only showcase entrepreneurial prowess but also contribute to economic development, job creation, and the evolution of India as a global startup hub. As they navigate challenges and embrace opportunities, these latest startups are undoubtedly ones to watch in the coming years.