Brioni, the Iconic James Bond Brand, Ventures into India's Luxury Market

Brioni, the Iconic James Bond Brand, Ventures into India's Luxury Market


Luxury Italian menswear brand Brioni, celebrated for its association with Pierce Brosnan's James Bond, has announced its entry into India's burgeoning luxury fashion scene. The opening of its inaugural boutique at The Chanakya in Delhi marks a significant milestone for the brand and Indian luxury retail.


The Prestigious Arrival:

DS Luxury, the facilitator of Brioni's debut in India, unveils a sophisticated boutique that embodies Brioni's global store concept. The space boasts meticulously curated Italian design furnishings, encompassing iconic pieces from renowned artisans like Carlo Roma and Marco Zanuso.


The Offerings:

The Brioni boutique in New Delhi offers an exquisite array of ready-to-wear clothing, accessories collections, and an exclusive bespoke service, catering to discerning Indian consumers' taste for sophistication and exclusivity.


Statements from Stakeholders:

Ritesh Kumar, spokesperson for DS Luxury, emphasises the brand's commitment to introducing iconic luxury brands to the Indian market. Brioni's CEO, Mehdi Benabadji, expresses delight in entering India, promising patrons an unparalleled experience steeped in creativity and exquisite craftsmanship.


The Brand's Offerings:

Brioni, a Rome-founded luxury label under the Kering group, presents a range of meticulously crafted products, including ready-to-wear ensembles, leather goods, footwear, accessories for formal and leisurewear, and fragrances - all exuding Italian finesse and artistry.



Brioni's foray into India signifies the expanding allure of luxury fashion in the country. The collaboration with DS Luxury promises Indian patrons access to timeless elegance and unparalleled craftsmanship, cementing Brioni's status as an arbiter of premium retail experiences in India's evolving luxury landscape.