Freakins: Redefining Denim, Embracing Boldness, and Crafting Comfort

Freakins: Redefining Denim, Embracing Boldness, and Crafting Comfort



Welcome to the realm of Freakins, the Mumbai-based denim wear brand that's rewriting the rules of fashion. Born in 2021 with a passion for breaking boundaries and a fearless spirit, Freakins is not just a brand; it's a movement. With the mantra "Embrace the Unconventional," Freakins has emerged as a pioneer in reimagining denim staples, offering a weekly rotation of Gen-Z-inspired styles that fuse contemporary fashion with unmatched comfort.


The Journey of Fearless Fashion:


In the ever-evolving world of fashion, Freakins has carved a niche for itself by infusing boldness and comfort into every thread. The journey began in 2021, and since then, the brand has experimented fearlessly, pushing the limits of denim wear. With over 35 categories and 800+ designs, Freakins stands as a testament to the brand's commitment to offering diverse, fashion-forward fits that empower women to express themselves confidently.


A Collection Tailored for Everyone:


At Freakins, inclusivity is not just a buzzword; it's a promise. The brand's collection of 1500+ styles caters to diverse body types, occasions, and preferences. From artistic washes to intricate rips, every piece is a carefully crafted statement, an extension of your personality. Freakins believes that fashion should be accessible to all, and its collection reflects this commitment to diversity.


The Future of Fashion Unveiled:


Freakins thrives in both direct-to-consumer platforms and renowned marketplaces, making a bold statement about accessibility in the fashion industry. The brand invites you to be part of the Freakins revolution, a future where fashion is not just about clothing; it's about embracing individuality and rewriting the rules.


Meet the Visionaries Behind Freakins:


  1. Puneet Anil Sehgal - Co-Founder & CEO:

   Puneet is more than just the CEO; he's the driving force behind Freakins. With a keen eye for business and a passion for innovation, Puneet has steered the brand towards success, making Freakins a name synonymous with bold, comfortable fashion.


  1. Shaan Shah - Co-Founder & CMO:

   As the Chief Marketing Officer, Shaan Shah is the creative mind behind Freakins. With a vision to redefine how denim is perceived, Shaan brings a fresh perspective to the fashion landscape, ensuring that Freakins stands out as a trendsetter.


  1. Rachit Maskara - Co-Founder:

   Rachit is the creative force behind the brand, contributing his unique vision to Freakins. As a co-founder, he plays a pivotal role in shaping the brand's identity, ensuring that every design tells a story and resonates with the bold spirit of Freakins.


  1. Sachin Shah - Co-Founder:

   Sachin Shah, another co-founder, brings his expertise to the table, ensuring that Freakins blends style with comfort seamlessly. His dedication to crafting high-quality denim wear has been instrumental in establishing Freakins as a go-to brand for fashion enthusiasts.


  1. Nital Shah - Director:

   Nital Shah, the Director, adds a touch of strategic brilliance to Freakins. With an eye for business and a commitment to growth, Nital plays a key role in steering Freakins towards new horizons.


Connecting with the Freakins Community:


  1. Our Team:

   The Freakins team is a diverse group of enthusiastic individuals from every corner of the country. From the designers who bring the visions to life to the marketing mavens who spread the Freakins message, each team member has put their heart into creating clothes that connect with you.


  1. Our Customers:

   At the core of Freakins lies an unwavering commitment to customers. Their feedback, preferences, and experiences shape every facet of the brand's journey. Freakins doesn't just sell clothes; it crafts experiences that resonate with the vibrant, dynamic individuals who choose Freakins as their style statement.


Innovating Denim Wear:


Freakins isn't just a denim brand; it's an internet-first brand offering casual wear for women. The product catalog spans from jeans, joggers, and jeggings to sweaters, coats, skirts, sweatshirts, crop tops, shorts, and more. But Freakins goes beyond clothing, offering accessories like handbags, headwear, masks, waist belts, and more.


Financial Milestones:


As of March 31, 2022, Freakins boasts an annual revenue of $1.64 million, underlining its significant impact in a relatively short period. The brand has raised a total funding of $4.07 million over two rounds, with its latest Seed round on April 1, 2023, securing $4 million in investment from 8 investors, led by Blume and Matrix Partners India.


The Investors Believing in the Freakins Vision:


Freakins has garnered support from 4 institutional investors, including Matrix Partners India, Blume, and Dexter Angels. Notable individuals like Vineeta Singh and 5 others have joined as Angel Investors, further validating the brand's potential and disruptive approach to denim wear.


The Future Awaits:


As Freakins continues to push boundaries and redefine denim wear, the brand invites you to join the movement. Whether you're a fashion enthusiast or someone looking for comfortable, bold styles, Freakins promises a journey of self-expression and fearless experimentation. Welcome to the future of fashion; welcome to Freakins!