Usher Stars in SKIMS' Latest Men's Campaign
Just ahead of his highly anticipated performance at Super Bowl LVIII, Usher has stepped into the spotlight once again, this time as the face of SKIMS' latest men's campaign. Shot by Donna Trope, the campaign showcases the iconic musician donning SKIMS' newest "Stretch" and "Cotton" pieces, emphasizing the brand's solutions-oriented approach to men's fashion.
Usher joins a roster of esteemed athletes and personalities who have previously fronted campaigns for SKIMS' men's division, including Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander, and Patrick Mahomes. The collaboration between Usher and SKIMS holds special significance, with Usher expressing gratitude for the opportunity to partner with a brand supported by a longtime friend and collaborator, Kim Kardashian.
In a statement, Usher remarked, "Launching this campaign ahead of multiple career milestones feels like a full circle moment." Indeed, the campaign coincides with the impending release of Usher's next album, "COMING HOME," scheduled for February 9. SKIMS will offer an exclusive digital download of the album via its website, featuring an alternative cover and a bonus track titled "Naked."
SKIMS' upcoming men's collection builds upon its existing range of staples, introducing more lightweight pieces crafted from maximum-stretch textiles. The collection will debut in new colorways, including "Stone," "Midnight Blue," "Military," and "Oxblood," offering a versatile array of options for the modern man.
The next SKIMS Mens drop is set to launch online on February 12 at 9 a.m. PT, with sizes ranging from XS to 5X. Prices will vary from $16 USD to $44 USD for single pieces and $42 USD to $98 USD for packs, ensuring accessibility and affordability for all consumers.
Stay tuned to SKIMS' website to explore the latest collection and catch a glimpse of Usher's captivating campaign, embodying the fusion of fashion, music, and culture.